Our Culture

At Select Fresh, we have built our culture around looking after people and providing the freshest produce and high quality service to our customers.

Staff are the biggest asset to a company and Select Fresh go to great lengths to ensure our staff are well trained and extremely competent in their job, but also feel and enjoy being a part of the team. This has enabled the business to grow into the success it is today, with many staff having worked with us for many years.

A happy workforce allows the business to thrive in a very competitive market, with staff taking a personal interest in their customers. Select Fresh employees take the time to understand the staff needs at the customer sites and this ensures we provide the service and produce required.

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Select Fresh has been operating in the fruit and vegetable wholesale industry for the past 20 years. We have a broad range of experience in the supply of produce to both retail and food service clients, and pride ourselves on our ability to consistently meet the requirements of both.


Select Fresh looks to build mutually beneficial, long term partnerships with our clients. Effective communication with the end user and procurement teams helps us create a buying and supply strategy that maximises efficiency on site and minimises costs to our client. Only through a willingness to investigate and follow through on such efficiencies from both parties can we create long term partnerships.


Over the past 20 years, Select Fresh has found that one of the main hurdles facing suppliers is the lack of ability to deliver consistent quality of service and consistent quality of product. A reliance on these consistencies by our clients has meant that Select Fresh has surrounded itself with a buying team that understand the particular needs of both Fresh Food Service and Retail, and a customer service team that understand communication is paramount in the successful running of any business.